BTL & POSM PRE-TESTING

Make every asset work harder to attract attention and drive conversion.

Evaluate material before production. Build brand equity and drive sales.

POWERED BY: BESEEN.AI LAB

Will your material
be seen — and
drive action?

Upload the execution, answer a guided retail brief, and receive a structured 40-point assessment with practical recommendations.

34/ 40READY
BE SEENDRIVE ACTION
THE BE SEEN FRAMEWORK

Two stages. Four independent pillars.

See quickly whether the asset’s strength is attracting attention, driving behaviour, or both.

01
Be Seen

Attract attention and build immediate brand recognition.

/20
01Command

Capture attention

Peripheral vision, focal point, contrast and placement.

02Connect

Build recognition

Distinctive brand assets, pack and category cues.

02
Drive Action

Make the message clear and motivate shopper behaviour.

/20
03Convey

Make it understood

One clear, benefit-led message with strong hierarchy.

04Close

Prompt action

A reason to buy and a clear next step for the shopper.

≤ 24Major improvement
25–30Needs optimization
31–34Ready to release
35–40Elite / launch