BTL & POSM PRE-TESTING

Make every asset work harder to attract attention and drive conversion.

Evaluate material before production. Build brand equity and drive sales.

POWERED BY: BESEEN.AI LAB

Will your material
be seen — and
drive action?

Upload the execution, answer a guided retail brief, and receive a structured BeSeen ARC² assessment with practical recommendations.

85%READY
BE SEENDRIVE ACTION
THE BESEEN ARC² MODEL

Two stages. Four independent pillars.

From Attention to Conversion: will your asset attract attention, build brand recognition, communicate with clarity and create the conditions for conversion?

01
Be Seen

Attract attention and build immediate brand recognition.

100%
01Attention

Capture attention

Peripheral vision, focal point, contrast and placement.

02Recognition

Build recognition

Distinctive brand assets, pack and category cues.

02
Drive Action

Communicate clearly and create the conditions for conversion.

100%
03Clarity

Make it understood

One clear, benefit-led message with strong hierarchy.

04Conversion

Create action

A reason to choose and a clear next step for the shopper.

≤ 60%Major improvement
61–75%Needs optimization
76–85%Ready to release
86–100%Elite / launch